![]() The stock is down 36.4% in 2022, after ending last year on a sour note, too. ![]() The Car Play diversion could not come at a worse time for Spotify shareholders. And DraftKings (DKNG) was squashed after execs announced a $22.4 billion bid for Entain Plc, a British gambling outfit three times its size. More recently the same fate smashed PayPal (PYPL) as executives at the online payments specialist launched a bid to acquire Pinterest (PINS), a social media business. (SNAP) when the company launched Spectacles, a pair of physical glasses to complement its popular SnapChat mobile application. These corporate dalliances can be costly. As the streaming business matures, they’re clearly looking for new businesses to growth, yet targeting older vehicles is perplexing. The launch of Car Thing shows that Spotify executives are flailing. It exceeds the capability of Car Thing, it’s free, and can access the superior smartphone processor. The software offers full voice control of selection and playback. Set to driving mode, Google Maps on Android fully integrates Spotify. The Car Thing interfaces with your phone via Bluetooth and then interfaces to the car audio via Bluetooth or AUX input.If a customer has an iPhone or Android, Car Thing is completely redundant. Included in the box you’ll find a cigarette-lighter adapter with USB-C cable, and three mounting brackets (air vent, CD slot, or dashboard). The $89 price doesn’t include sales tax, but it does include standard shipping. There’s also a 4-inch touch screen all encased in a matte rubber exterior. There are four preset buttons along the top edge of the Car Thing to find your most listened to playlists or stations. The device can still be used on its own while the Car Thing handles everything related to your music. It pairs to your smartphone and can work with the touch wheel control to scroll through the options, or you can use “Hey Spotify” to request what you want to hear. The Spotify Car Thing requires a Premium subscription. Spotify is selling the Car Thing directly on its website for $90. ![]() Previously available only by invitation, the Car Thing is now available for anyone who wants to buy one in the US. Spotify’s Car Thing is a dash-mounted device that lets you control your Spotify music in-car with minimal distraction from the road. ![]()
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